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The Ultimate Dictionary of Marketing

A

Abandoned Cart Email

ABC method

ACORN

Adaptive Control Model

Adoption Curve

Affiliate Marketing Landing Page

B

B2B vs B2C Marketing

C

Canonical URL

Click-Through Landing Page

Customer Activation

Customer Engagement

Customer Lifetime Value

Customer Retention

D

Directional Cues

E

ETL

Exit Popup

F

F-Pattern

Friction

G

Gated Content

H

Heatmap

I

Image Masking

J

Just in Time

K

Key Performance Indicators

Keyword Planner

L

Landing Page

Lead Capture

M

Machine Learning

Marketing Funnel

Message Match

N

Net Promoter Score

O

Offer

Open Rate

P

Page View

Page View

PPC

Q

Qualitative Data

R

Reciprocity

S

Scarcity

SEO

T

Tracking Pixel

U

Unique Value Proposition

V

Value

Video Marketing

W

Web Design

X

XML Sitemap

XPath

Y

YouTube Advertising

Z

Z-Pattern

Z-Score

0-9

“The man who moves the mountain begins by carrying away small stones.”
— Confucius

Filip Novák | +420 777 200 308
zeptejsefilipa@gmail.com
IČ: 73943118 – entered in the trade register.

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