SWOT checklist:
It wouldn’t be an ultimate guide without a checklist. Here’s a list of items you can tick off to ensure you get the most out of your SWOT Analysis.
✅ Ask customers for their input
✅ Involved a wide range of team members
✅ Don’t restrict feedback or be biased
✅ Create a positive and open feedback culture
✅ Refine your list so you have the key factors
✅ Examine the whole company – even the internal operations like Finance & HR!
✅ Be data driven in your analysis
✅ Create tangible actions from the work
✅ Communicate your findings
Internal data sources include:
✅ Executives and board members
✅ Employees
✅ Customers
✅ KPIs
External data sources include:
✅ Megatrends
✅ Industry
✅ Market
✅ Competitors